Insights
Niche by niche: how the funnels behind Meta ads are built, what the paywalls ask and which angles run — from the landing pages we visit and walk to the end.
AI course apps: what 20 quiz funnels and paywalls show
We walked 20 quiz funnels behind Meta ads for apps that teach AI tools like Claude and ChatGPT: 32 screens on the median, a first payment of $1 to $22, about $39 every four weeks after it, and one quiz running under three brands.
Kids learning and parenting apps: what 16 quiz funnels show
We walked 16 quiz funnels behind Meta ads for kids learning apps and parenting programs: 28 screens on the median, the child's name on the paywall, a first payment of $0 to $20, and about $25 a month for learning apps against $40 for parenting programs.
Fitness app quiz funnels: what 22 paywalls show
We walked 22 quiz funnels behind Meta ads for fitness apps to the paywall: 43 screens on the median, the email asked at the very end, a first payment of about $7, and the angles that run.
Study any niche this way
Every funnel, paywall and price behind the ads, with a free 7-day trial. During the beta we let people in from the waitlist.
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