Meta Ad Library search, with history and the funnel behind every ad
The Meta Ad Library is the public source of every commercial ad on Facebook and Instagram — and the place NextAngle collects from. It is built to look up one page at a time. NextAngle keeps what it finds every day and makes it searchable across advertisers.
By topic — every ad is classified into a vertical and a subcategory, and a product type (app, subscription service, physical goods, lead generation…).
By advertiser — the Facebook page, with all its ads, launches and stops.
By landing domain or app — which pages advertise a website or an app, and with which ads.
By creative — ads that use the same video or image, and look-alike creatives at other advertisers.
By text — words in the ad copy, the headline or the call to action.
By status and label — running or stopped, winner, scaling, new.
What the Meta Ad Library does not keep
Outside the EU and UK, a commercial ad that stops running drops out of Meta's search. NextAngle keeps the ads it has seen, with the day they launched and the day they stopped, so a competitor's tests do not disappear from your research.
Beyond the ad
Advertiser reports: launches per day, what survives, top domains and apps.
Landing pages, quizzes and paywall prices behind the ads.
AI breakdown of images and videos: hook, angle, format, people, text on the image.
Trends: segments where launches and new advertisers grow.
How to research a competitor
Search the advertiser or the domain. Advertisers and Domains find a brand by its page name or website.
Read the report. Launches and stops over 90 days, the best ads, the domains and apps it uses.
Open the winners. Their landing pages and funnels are one click away.
Save and watch. A saved advertiser shows what changed since you last looked.
Questions
Is NextAngle affiliated with Meta?
No. We collect the public Meta Ad Library without signing in; NextAngle is an independent product.
Which ads are included?
Commercial ads from the countries we collect, no political or issue ads. The list of countries grows.
How fresh is the data?
New ads are collected every day; classification follows within hours.