Subscription apps buy installs in more than one way. Some ads send people straight to the App Store; others warm them up on a web quiz and sell the subscription on a web paywall before the install. NextAngle follows the click and tells you which path an app uses.
Straight to the store — the ad links to the App Store, Google Play or an install link.
A copy of the store page — a web page dressed as the store listing.
A pre-lander — a landing page that sends on to the store.
A web funnel — a quiz and a web paywall first, the app after the payment.
Why the path matters
A web funnel lets the advertiser charge outside the store, test prices freely and collect an email before the install. A direct store link is simpler but leaves pricing to the in-app paywall. Seeing which path the winners of a category use is a quick read of how that market makes money.
What NextAngle shows for apps
Apps behind the ads, with their store, the advertisers that promote them and how many ads run.
The path each ad takes to the app, filterable on the Ads page.
For web funnels: the quiz, the paywall plans and prices when they are readable.
Trends: apps whose launches grow.
How to research web2app funnels in your category
Open Apps. Pick the category; apps are listed with their advertisers and running ads.
Filter ads by path. On the Ads page choose the app path — web funnel, pre-lander, store copy or direct.
Open the funnels. Web funnels lead to their quiz and paywall in Landings.
Questions
Which stores?
The App Store and Google Play, including install links that lead there.
Do you track in-app paywalls?
No — we see the web part of the funnel. In-app prices are outside the archive.