NextAngle

Paywall price tracker for subscription funnels

The price a subscription funnel shows after the quiz is one of the best-kept secrets of an offer. NextAngle reads the paywall at the end of the funnels it walks and keeps the plans it finds — intro price, full price, period and trial — so you can see how a market prices before you set your own.

Start free trial Pricing

What a paywall tells you

Web funnels rarely show one price. They anchor with a struck-through full price, push a discounted intro period, add a trial, and highlight one plan as most popular. Together these choices are the monetization strategy of the offer.

What we read from a paywall

• Every plan card in page order: its name, intro price and renewal price, the billing period and the currency.
• Trials: their length and price, including $1 trials.
• Discounts and the plan marked as most popular or preselected.
• The price per day the page shows, checked against the plan price.
• A validity check: plans that look misread (a per-day price taken for a plan price, a trial length taken for the period) are marked and left out of price filters.

Prices change — and that is the signal

A landing page is visited again after a while. When a revisit sees another price, the page is marked as changed: a new intro price or a new trial often means the advertiser is testing monetization.

Using price data well

• Compare intro prices and trial lengths across the funnels of one category before choosing yours.
• Look at the funnels behind winning ads first: their price survived real traffic.
• Use the price filter on landing pages to find offers in your price range.

How to research subscription prices in NextAngle

1. Open Landings. Turn on the paywall-plans filter: only funnels with readable plans are shown.
2. Narrow the market. Pick the category and, if needed, a maximum first payment.
3. Open the visits. Each one shows the plan table: intro and full price, period, trial, discount.
4. Watch for changes. Save the pages you care about; a revisit that sees a new price is flagged.

Questions

Do you see every price?

No. We read the plans of the funnels we can walk to the paywall, and only keep the plans that pass the validity check. Some funnels hide prices behind a login or a payment step.

Which currencies?

Prices are kept in the currency the page shows; the price filters use US dollar plans.

Is this the price a buyer pays?

It is the price shown to a new visitor from the US at the time of the visit, before taxes. Advertisers may show other prices to other people.

Read next