NextAngle

Find winning Facebook ads — the ones that keep running

Meta does not publish spend or impressions for commercial ads. What it does show is when an ad started, whether it still runs, how many versions it has and where it appears in search results. NextAngle collects these signals every day and turns them into a winner score, so you can tell a winning ad from a test.

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Why run time is the best public signal

Advertisers do not keep losing ads running. An ad that has been live for weeks while the ads launched next to it were stopped has survived a real test with real money.

Run time alone is not enough: a small advertiser may forget an ad, a big one may run hundreds at once. So NextAngle compares each ad with the ads of the same advertiser and the same country.

What goes into the winner score

• Days on air — from Meta's launch date to the stop, or to today for a running ad.
• Survival — the share of ads launched by the same advertiser around the same day that were already stopped while this one runs.
• Versions — ads that are scaled get copies and variants.
• Position in Meta's keyword search results sorted by impressions, relative to how deep the search was.
• Reuse — the same creative file running on several pages.

Labels you can filter by

• Winner — 21+ days on air and in the top tenth of its advertiser (or of all ads for small advertisers).
• Scaling — three or more versions, or the creative on two or more pages.
• Survivor — 21+ days on air.
• Testing — running, not yet proven.
• New — launched less than 7 days ago: too early to judge.
• Stopped.

Where this works and where it does not

The score is relative — better than most ads of the same country — not a measure of money. It covers the ads NextAngle has collected; campaigns that ended before we saw them are outside the archive.

How to find winners in your niche

1. Open Ads. Pick the category of your market and the label winner or scaling.
2. Sort by score. The strongest ads come first; the card shows why — days on air, siblings stopped, versions.
3. Check the advertiser. The advertiser card shows launches and stops over 90 days and its best ads.
4. Follow the click. Open the landing page and the funnel behind the winner.

Questions

Is a winner score the same as spend?

No. Meta does not publish spend for commercial ads; the score combines public signals that correlate with an ad being worth its money.

Why is a new ad never a winner?

A week is too short to tell a winner from a test; ads launched in the last 7 days are labeled new.

Are scores comparable across countries?

No. Each country is scored on its own ads; an ad running in several countries shows its best label.

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